Friday, February 18, 2011
In case you haven't already heard, comedian and talk show host Stephen Colbert will be sailing to Bermuda at the end of May from his hometown in Charleston, S.C. It's exciting news indeed, especially if the funnyman takes my advice and allows yours truly to give him an island tour (an itinerary clearly laid out in my Open Letter to Stephen Colbert). But as of yesterday the stakes just got a little higher. You see, Colbert openly challenged media mogul, serial entrepreneur and global badass Sir Richard Branson to compete against him in the upcoming Charleston Bermuda Race to decide who is "the greatest sailor in the world." The gauntlet throwing starts at about 2:20 in the video above, but the entire segment is worth a watch since Colbert mentions how he originally posed the challenge to Branson during an interview in the Virgin exec's new iPad-only magazine, Project. And like most of Colbert's public stunts, he means business. This from last night: "Nation I need your help. I'm turning you loose on Richard Branson. Email him, Facebook at him, bury him in an avalanche of Twitter taunts. I want you to pop a hashtag in his ass! So put your rudder where you mouth is Branson." How about this? I'll organize the troops to get Branson signed up for the race, then, when he agrees, the three of us can all go shopping for shorts and socks at the English Sports Shop. Sound good? Stephen, I await your reply.