Can this airline protect paradise?
11 hours ago
For island news and tropical updates, it's your daily dish from paradise.
By the looks of the National Hurricane Center's latest graphic on Tropical Storm Ophelia, which is currently 180 miles northeast of the U.S. Virgin Islands and heading northward at 7 mph with near hurricane-force winds, I have a feeling Bermuda may be getting some rain this weekend. Uh oh.
Bermuda has officially gone mobile. Well, sort of. According to travel tech watchdog Tnooz, Bermuda tourism is mid-way through its mobile advertising campaign, which means smart phone and iPad users with household incomes of $135,000 and above in key markets along the U.S. east coast are currently getting bombarded with banner ads like the one's you see above. Not seeing the ads, iPhone user? Then clearly you're not making enough money! That, or you don't live in Boston or New York City, two major feeder markets with two-hour flights to Bermuda, which are currently getting the banners. The ads lead to landing pages that provide further information about the island, widgets to connect via Twitter or Facebook and links available at GoToBermuda.com, but unfortunately not to a mobile-optimized site—a real shame and in my opinion, a huge opportunity squandered. Clearly the mobile ad campaign is a step in the right direction for a destination in dire need of tourist dollars—after all, who isn't using their smart phone for just about everything these days?—but if the Department of Tourism spends big bucks on cheeky iPhone banner ads, then those ads should without a doubt take its target audience to a place where potential travelers can spend real tourist dollars in return. And that's my two cents for today.
Leave it to the good folks at JetBlue to pile on the savings to Bermuda. Its latest Bermuda Getaway offers travelers a $400 air credit for a friend when you book a Bermuda vacation package, which essentially adds up to a free roundtrip ticket from New York or Boston. You can find all of the details here, but expect deep discounts at some of the island's best hotels (like the Grotto Bay Beach Resort where you'll get a four-night stay plus airfare from Boston Logan for $685 per person or the Fairmont Southampton where you'll also enjoy a four-night stay for the same price with airfare from New York's JFK). Of course restrictions, taxes and fees apply and you'll have to book by October 25 for travel through October 31, but if you act fact it's one heckuva a deal. Happy jetting and welcome aboard!
Here we go again. Despite limited damage from Hurricane Katia, Hurricane Irene and Tropical Storm Jose, all of which blew past Bermuda's shores this month, another storm is forecasted to impact the island this weekend. Looks like it's time to stock up on triple-A batteries. Again. According to the National Hurricane Center, Tropical Storm Maria is expected to skirt the island sometime on Thursday afternoon, with current top winds strengthening up to 60 miles per hour. The system, traveling north northwest at 10 miles per hour, is 605 miles south southwest of Bermuda and is forecast to strengthen considerably in the next two days. Which all just means that it's time to go to Gorham's and start buying the non-returnable fear currently lining its shelves. Rope? Sure, why not. Tarps? Umm, I guess so. Five more flashlights? Sure thing, but don't bother saving that receipt because hurricane preparedness products are indeed non-returnable. Imagine if Home Depot tried to pull that one over on its customers. Welcome to Bermuda, folks.
I've said it before and I'll say it again. Lobster season in Bermuda is Poseidon's gift to our palates and today marks day one of the seven-month stretch when we're legally allowed to dig in. If you're looking for one in town, don't miss the newly renovated Lobster Pot or even Port O Call, which broils 'em up nicely but charges handsomely. Alternatively, don't miss the side-of-de-road value from the local fisherman who haul in the sweet, clawless wonders each day (expect to pay around $30 for a one-and-a-half pounder on Trimingham Road. Yes, I know, that's still crazy expensive but this is Bermuda). Happy lobster season!