It’s not every day you hear an artist with such raw talent that it moves you to start a record label with the sole purpose of disseminating his or her music—but that’s exactly what happened to Hollywood actor Matthew McConaughey when he first heard Mishka. The Bermuda-born reggae singer was performing in a Jamaica bar in 1999, the same year McConaughey was vacationing on the island. The actor was so struck by Mishka’s laid-back brand of reggae that he started j.k. livin records and soon after produced “Above the Bones,” the singer’s first major album that quickly shot to the top of the Billboard reggae charts, eventually earning him “Best New Artist” honors on iTunes. Mishka has since made television appearances on “Jimmy Kimmel Live” and “The Rachael Ray Show,” both of which garnered substantial attention—so much so that McConaughey co-produced Mishka’s latest album, “Talk About,” which was released last Tuesday. After listening to it all weekend long I can officially say that it’s my new favorite album. It's hard to pick a favorite song, but head on over to iTunes and have a listen to “Keep on Lovin,” “Give Them Love,” and “Bittersweet,” to get a sense of Mishka’s roots-reggae stylings. Want more Mishka? Check out the above video for a glance at the artist's laid-back lifestyle and the fortuitous discovery that started it all. Here's hoping he comes back to Bermuda soon.